{"title":"New Launch","description":"\u003cp\u003eFresh drops from Jumping Cliff — be the first to shop our newest bags and accessories. From bold new colours to fresh silhouettes, our new launch collection brings the latest in premium, sustainable bag design to the UAE. Check back regularly for new arrivals.\u003c\/p\u003e","products":[{"product_id":"unity-54-hand-bag","title":"Unity 54 Hand Bag","description":"\u003cp data-start=\"284\" data-end=\"526\"\u003e\u003cstrong\u003eUnity 54 is a limited-edition tribute\u003c\/strong\u003e to the UAE’s heritage—capturing its timeless landscapes, cultural motifs, and stories through a distinctive all-over print crafted on sustainable recycled materials. Designed as both a fashion statement and a celebration of tradition, it blends modern functionality with the soul of the Emirates, making every carry a reminder of the beauty, ambition, and identity that shape this nation. \u003cstrong data-start=\"539\" data-end=\"572\" data-is-last-node=\"\"\u003eA piece of UAE in your hands.\u003c\/strong\u003e\u003cstrong data-start=\"836\" data-end=\"852\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53426127667484,"sku":"SS25-SH-1018-1","price":299.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/A_1_61e045cc-6305-4074-9ebd-d6cf6d03ca11.jpg?v=1768938847"},{"product_id":"denim","title":"Cloud Denim Hand Bag","description":"\u003ch2 data-end=\"209\" data-start=\"182\"\u003e\u003cstrong data-end=\"209\" data-start=\"185\"\u003eCloud Denim Hand Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"701\" data-start=\"211\"\u003eThe Cloud Denim Hand Bag is inspired by soft skies and drifting clouds—reflected in its calm, washed denim texture and airy feel. Crafted from 100% cotton, it brings together everyday comfort and effortless style, designed to feel light, familiar, and easy to carry. With a clean silhouette and structured form, Cloud Denim moves seamlessly from workdays to weekends, offering a relaxed, carefree carry that feels soft, grounded, and timeless—like carrying a moment of calm wherever you go.\u003cstrong data-end=\"727\" data-start=\"711\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53589675016476,"sku":"SS25-SH-1018-3","price":169.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/B_1_fe18130a-c2f7-4f7f-bd71-10ef61ca1248.jpg?v=1768940199"},{"product_id":"go-pop-sling-bag-charcoal-black","title":"Go Pop Sling Bag","description":"\u003ch2\u003e\u003cstrong\u003eGo Pop Sling Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Go Pop Sling Bag is designed for effortless everyday movement with a fun, playful edge. Ultra-lightweight and easy to carry, it’s perfect for staying hands-free while adding a pop of colour to your daily look. Made from recycled nylon, this sling blends comfort, durability, and vibrant style—ideal for travel, college days, city walks, festivals, and casual outings.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53590272639260,"sku":"SS25-S-1015-2","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/ChatGPT_Image_May_11_2026_11_20_16_PM.png?v=1778527248"},{"product_id":"go-pop-sling-bag-lilac","title":"Go Pop Sling Bag","description":"\u003ch2\u003e\u003cstrong\u003eGo Pop Sling Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Go Pop Sling Bag is designed for effortless everyday movement with a fun, playful edge. Ultra-lightweight and easy to carry, it’s perfect for staying hands-free while adding a pop of colour to your daily look. Made from recycled nylon, this sling blends comfort, durability, and vibrant style—ideal for travel, college days, city walks, festivals, and casual outings.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53590286467356,"sku":"SS25-S-1015-5","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/D_3_95286a1f-11ac-4b9b-bc78-095952ad7ef7.jpg?v=1768944272"},{"product_id":"go-pop-sling-bag-lemon","title":"Go Pop Sling Bag","description":"\u003ch2\u003e\u003cstrong\u003eGo Pop Sling Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Go Pop Sling Bag is designed for effortless everyday movement with a fun, playful edge. Ultra-lightweight and easy to carry, it’s perfect for staying hands-free while adding a pop of colour to your daily look. Made from recycled nylon, this sling blends comfort, durability, and vibrant style—ideal for travel, college days, city walks, festivals, and casual outings.\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53590303506716,"sku":"SS25-S-1015-6","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/E_3_9c3bb6b9-69b2-4bc8-862d-ac79b51b1f8e.jpg?v=1768944226"},{"product_id":"go-pop-sling-bag-butter-cream","title":"Go Pop Sling Bag","description":"\u003ch2\u003e\u003cstrong\u003eGo Pop Sling Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Go Pop Sling Bag is designed for effortless everyday movement with a fun, playful edge. Ultra-lightweight and easy to carry, it’s perfect for staying hands-free while adding a pop of colour to your daily look. Made from recycled nylon, this sling blends comfort, durability, and vibrant style—ideal for travel, college days, city walks, festivals, and casual outings.\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53591440064796,"sku":"SS25-S-1015-3","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/F_3_5409b305-26e2-4340-8d6f-1042c2e8642a.jpg?v=1768944191"},{"product_id":"go-pop-sling-bag-dark-cherry","title":"Go Pop Sling Bag","description":"\u003ch2\u003e\u003cstrong\u003eGo Pop Sling Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Go Pop Sling Bag is designed for effortless everyday movement with a fun, playful edge. Ultra-lightweight and easy to carry, it’s perfect for staying hands-free while adding a pop of colour to your daily look. Made from recycled nylon, this sling blends comfort, durability, and vibrant style—ideal for travel, college days, city walks, festivals, and casual outings.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53591769874716,"sku":"SS25-S-1015-4","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/G_3_6b93e0fb-9a4a-49db-8ea2-95ec354205c2.jpg?v=1768944156"},{"product_id":"puffmuse-tote-bag-butter-cream","title":"PuffMuse Tote Bag","description":"\u003ch2 data-end=\"207\" data-start=\"192\"\u003e\u003cstrong data-end=\"207\" data-start=\"195\"\u003ePuffMuse\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"618\" data-start=\"209\"\u003ePuffMuse is designed to feel as comforting as it looks—soft, cozy, and effortlessly minimal. Crafted with a quilted, padded texture and made from recycled nylon, this lightweight everyday bag brings a sense of warmth, ease, and calm to your daily carry. Spacious yet gentle in form, PuffMuse is made for moments when you want something functional, stylish, and quietly comforting—something you can always hug.\u003cstrong data-end=\"644\" data-start=\"628\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53604597465372,"sku":"SS25-T-1013-3","price":199.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/M_1_13fc3d62-a37a-470d-b8a6-f637b69cfea6.jpg?v=1768941069"},{"product_id":"puffmuse-tote-bag-black","title":"PuffMuse Tote Bag","description":"\u003ch2 data-start=\"192\" data-end=\"207\"\u003e\u003cstrong data-start=\"195\" data-end=\"207\"\u003ePuffMuse\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"209\" data-end=\"618\"\u003ePuffMuse is designed to feel as comforting as it looks—soft, cozy, and effortlessly minimal. 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Spacious yet gentle in form, PuffMuse is made for moments when you want something functional, stylish, and quietly comforting—something you can always hug.\u003cstrong data-start=\"628\" data-end=\"644\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53604597498140,"sku":"SS25-T-1013-2","price":199.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/O_1_c9349712-d290-48fd-ac35-9de96e70b8ae.jpg?v=1768941337"},{"product_id":"puffmuse-tote-bag-earthy","title":"PuffMuse Tote Bag","description":"\u003ch2 data-start=\"192\" data-end=\"207\"\u003e\u003cstrong data-start=\"195\" data-end=\"207\"\u003ePuffMuse\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"209\" data-end=\"618\"\u003ePuffMuse is designed to feel as comforting as it looks—soft, cozy, and effortlessly minimal. 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Made from recycled nylon, this sling blends comfort, durability, and vibrant style—ideal for travel, college days, city walks, festivals, and casual outings.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jumping Cliff","offers":[{"title":"Default Title","offer_id":53614673854748,"sku":"SS25-S-1015-1","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5802\/7036\/files\/H_3_40ba2bab-d219-4285-bbc5-45a87843d970.jpg?v=1772738858"},{"product_id":"flow-cross-body-bag-black","title":"Flow Cross Body Bag","description":"\u003ch2 data-start=\"221\" data-end=\"247\"\u003e\u003cstrong data-start=\"224\" data-end=\"247\"\u003eFlow Cross Body Bag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"249\" data-end=\"648\"\u003eThe Flow Cross Body Bag is built for movement—lightweight, ergonomic, and completely carefree. 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